What the first answer said: Tinder made Face Check mandatory for all new US users.
What checking found: Face Check was mandatory for new users in California and seven countries, and was then being expanded across the US. The 60% and 40% figures are confirmed.
The finding
People accept a profile without a public face when something else proves a real person is behind it. The research found two recent data points.
Feeld, a dating app, reached about 38% of profiles verified less than a year after adding photo verification with Veriff. Support tickets complaining about fake profiles dropped within about a month of the start.
Tinder's Face Check matches a live selfie to profile photos. Match Group reported over 60% less exposure to potential bad actors and over 40% fewer bad-actor reports where it ran.
Both systems check that the face in the photos is real. Neither proves that a profile with no public face can earn the same trust. That part is Peoplarium's own bet: verify the person privately, and let the member choose what to show.
Why it mattered to the design
Verification stayed in the first release. A vendor checks liveness and ID and returns a result only; Peoplarium does not store ID images.
Profiles are face-optional. A member can show real photos, faceless real photos or a preset avatar. The trust signal is the badge, worded "Verified Real · ID checked" with a one-tap explainer, never "photo verified" and never a claim that verified means safe.
Face reveals run through the consent ledger. Both people agree, both see at the same moment, and either can revoke. The platform never grants a reveal on anyone's behalf.
How it was checked
AI research agents produced the first answer; it was then checked against primary sources. The Veriff case study was opened and matched the 38% figure and the drop in fake-profile tickets. The Match Group release was opened and matched both Face Check figures. It also showed the research overstated the rollout: Face Check was mandatory for new users in California and seven countries, after first launching in markets that included Canada, not for every new US user. The finding was corrected on that point.
Sources
- Building trust with the Feeld dating app: how a leading platform protects its community, Veriff, published 2026-02-02. Checked 2026-09-28.
- Tinder to expand facial verification feature across the U.S., Match Group, published 2025-10-22. Checked 2026-09-28.