Chapter 6 · Peoplarium

Decisions

What did you cut, and why?

Across three plan versions we cut, changed or deferred 29 items: some because they are illegal or against platform terms, some because they are unsafe, some because they are outdated, and the largest group because they relied on people the platform would have to run. Saying no, with a reason, is where most of the value in the plan came from.

As of September 2026 · Peoplarium is a Digi117 venture in development.

  • Trust and safety
  • Regulation
  • AI
  • Growth

How we decided

Every feature was tested against five questions, in this order. A feature that failed any one of them left the plan or changed shape.

  1. Is it legal, and allowed by the platforms it depends on?
  2. Is it safe for members, including the ones who will misuse it?
  3. Is it current, or has the market already shown it does not work?
  4. Does it rely on people we would have to run: hosts, staff, moderators, venue partners?
  5. Is it worth its cost at the size we will actually be?

The fourth question arrived late. Plan v1.0 answered the first three well and still depended on paid hosts, venue deals and a moderation team. Plan v2.0 is the result of asking the fourth question of everything.

The self-serve rethink: v1.0 to v2.0

Research suggested paid hosts and platform-run tables. It was right that they create warmth and density. We cut them anyway, because the platform must not rely on people it runs, and because the more a platform controls a meetup, the more it owes for what happens there.

ItemBeforeNowWhyReason type
AI host composing tables of strangersAI composes tables of 4–6 strangers every weekAI planner drafts; the member hosts; open seats on member plansComposing groups and picking venues puts the platform in control of the meetup, and control brings a duty of care. It also needs weekly operations one founder cannot run.Relies on people we would run
Paid table hosts, hub hosts and city ambassadorsPaid on show-up, about CAD 4–12k a monthNone; organizers are membersResearch suggested paying hosts on show-up; we cut it because the platform must not rely on people it runs. It was the biggest cost line and added contractor-law risk. Organizers are ordinary members, rewarded with reach and free Plus, never cash.Relies on people we would run
Platform-run events and a paid-host launch pilotEight-week host-led pilotInvite-only waitlist city-wide; hubs, chat and voice firstResearch suggested an eight-week hosted pilot in two neighborhoods; we cut it because the platform must not rely on people it runs. Launch is invite-only and city-wide, with online surfaces first.Relies on people we would run
Venue partnerships10+ venues signed before launchNone; public places from open map dataSigned venues are deals to manage and make the platform choose places for strangers. The AI suggests public places from open map data instead.Relies on people we would run
Deposits and seat fees for meetupsPhase 2 revenue lineDroppedTaking money for attendance makes the platform a party to the meetup, and BC refund rules on subscriptions and prepaid services made the model harder. Members pay for their own coffee.Illegal or against terms
A staffed moderation team with a 24-hour review targetStaff impliedAI-first; vendor humans on demandA team is people to hire and manage. AI-first moderation with graduated actions covers the routine; vendor reviewers on demand cover appeals and child-abuse hash matches.Relies on people we would run
Safety check-ins sent to the platformCountdown check-ins to the platformTrusted contacts plus one-tap 911A platform that monitors check-ins takes on a duty to act and needs people on watch. Check-ins go to the member's own trusted contacts, with one-tap 911.Relies on people we would run
Behavioral learning on by defaultOn by defaultExplicit opt-inWhat someone views and clicks can reveal sexual orientation, a sensitive inference. Behavioral learning became opt-in.Unsafe
AI acting for membersA separate tier where AI could actDrafts inside Plus; the member always sendsNothing acts for a member. AI may draft a reply inside Plus; the member reads it and sends it. Only 4–13% of random pairs would accept AI-sent messages anyway.Unsafe
Verification across Canada at launchCanada-wideBC and the rest of Canada first; Quebec after the filingQuebec requires a biometric database to be declared 60 days before use. Verification is off in Quebec until the filing is done.Illegal or against terms
A separate video vendor and a Next.js and Redis stackNext.js, Redis and a video vendorCloudflare Workers, Durable Objects, R2, Queues, Images, Realtime and PostgresOne platform for API, rooms, media, queues and voice means fewer bills, generous free tiers and less to operate.Cost
App-store billingApp stores at 15–30%Web billing in Phase 2App stores take 15–30%. Web billing costs a few percent, and the MVP is free, so no merchant account is needed to launch.Cost

Cuts made in v1.0

These left the plan when the research was consolidated. Most carry legal exposure, safety risk or cost that a first-city MVP cannot absorb; a few are simply outdated.

ItemVerdictWhyReason type
AI photo albums, share cards and short AI videos of membersCutDeepfake laws in the US, UK, EU and Canada, a public backlash that paused a similar feature at a major app in 2026, and cost. Only a labeled toon avatar survives, in Phase 2.Illegal or against terms
AI-generated nudity or sexual contentCutIllegal in several markets without verified consent, against card-network rules, and open to abuse if verification is spoofed. Dropped permanently: it is one of the hard rules.Illegal or against terms
Public video roulette, and the word "roulette"CutOmegle shut down in 2023 after a lawsuit over matching a child with a predator. Replaced by voice speed-meets for verified adults and video by consent.Unsafe
Live maps, exact location and "crossed paths" trailsCutStalking risk, and precise location is sensitive data. Location is approximate for everyone and exact only for confirmed attendees.Unsafe
AI agents messaging, creating accounts or uploading photosCutPrompt injection, low acceptance by the people on the other end, and agents at another startup made profiles nobody asked for.Unsafe
Boosts, "see who liked you" and priority likesCutPaying to be seen is the most resented model in the category and fights the idea of rooms over profiles.Outdated
Age- or profile-based pricing, outcome guarantees, lockouts over chargebacksCutA USD 60.5M age-pricing settlement in California and a USD 14M FTC order against a market leader. One price for everyone.Illegal or against terms
An infinite video or photo feedCutVideo-feed dating apps stalled or closed, and a feed competes with meetups for attention.Outdated
Personality typing as matching scienceCutPersonality-type tests have weak validity for predicting relationships. Understanding comes from a short interview, Mirror and what people do.Outdated
Matching people from their Discord serversCutDiscord's Developer Policy bans profiling users or their relationships. Communities can post events; no profiling.Illegal or against terms
Scraping competitors' event pagesCutA terms-of-service breach. Organizers post their own events instead.Illegal or against terms
Embedded music players on profilesDeferredThe main streaming widget's terms restrict commercial use. Profile songs are a link-out, pressed by the viewer, until counsel clears embeds.Illegal or against terms
Self-hosted GPUs at MVPDeferredOperations burden. Commercial model APIs are cheaper until volume justifies hardware.Cost
Nine separate microservicesChangedOne modular application with the same boundaries ships faster and splits later.Cost
Avatar roomsDeferredNo evidence of demand; live audio rooms faded once the novelty went without recurring groups. Revisit in Phase 3 with data.Outdated

Earlier

ItemVerdictWhyReason type
ReActor face-swap for avatarsCutThe leading open-source face-swap tool and its models are not licensed for commercial use, and face swapping sits too close to deepfakes. Dropped early, in v0.2.Illegal or against terms

What did not change

Verification with the face optional, profiles and Mirror, hubs and personals, chat with free translation, the consent ledger, free safety tools and voice speed-meets survived every version. So did the hard rules: no AI-generated nudity or sexual content, AI never impersonates a member or acts as a romantic companion, consent is never delegated to AI, minors are banned everywhere.

Not legal advice. Laws here are described as what shaped the design, as of the date on this page. Check with counsel in your own jurisdiction.

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