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How AI development is reinventing digital marketing - A perspective for CMOs and business leads

How AI development is reinventing digital marketing - A perspective for CMOs and business leads

5 March 2020
1581

Artificial intelligence (AI) technologies such as natural language processing (NLP), predictive analytics, content recognition, machine learning, and recommender systems - combined with various analytics tools and approaches - help marketing professionals make more informed decisions faster and ultimately reinvent the entire marketing function. Nearly 63 percent of CMOs in the United States are looking at reinventing their approach to digital marketing and customer analytics with advanced AI development solutions, according to IBM Institute for Business Value. AI development and marketing disruption There's a logical sequence for how AI development can lead digital marketing disruption.

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Over the last ten years, the role of a product marketer (product marketing manager) has been adopted by tons of technology-focused companies and startups all over the world. Although this role continues becoming more common nowadays, it's sometimes misunderstood.
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Next week DIGI117's team will be attending DMEXCO 2019 in Cologne to meet up with partners and customers and to explore new software development opportunities with tech startups, digital agencies, software companies, and eCommerce businesses. We would love to meet you and speak about how DIGI117 can help your business grow profitability through customer-tailored product development and innovation experiences.
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