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How AI development is reinventing digital marketing - A perspective for CMOs and business leads

How AI development is reinventing digital marketing - A perspective for CMOs and business leads

5 March 2020
161

Artificial intelligence (AI) technologies such as natural language processing (NLP), predictive analytics, content recognition, machine learning, and recommender systems - combined with various analytics tools and approaches - help marketing professionals make more informed decisions faster and ultimately reinvent the entire marketing function. Nearly 63 percent of CMOs in the United States are looking at reinventing their approach to digital marketing and customer analytics with advanced AI development solutions, according to IBM Institute for Business Value. AI development and marketing disruption There's a logical sequence for how AI development can lead digital marketing disruption.

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