Marketing Manager

Digi117 is looking for a talented energetic and creative individual with exceptional communication skills to join our team. You’ll be responsible for developing, initiating, and overseeing digital marketing campaigns and solutions to help sales generate new leads and nurture the existing clients. The ideal candidate will bring experience from the tech industry with the focus on IT consulting.  Working closely with our sales and recruiting teams, the Director of Marketing translates all services and company information to reflect and promote a consistent brand.

Main Responsibilities:

  • Development and implementation of the Company marketing and PR strategy
  • Discovery and development of new lead generation sources and tools for sales teams
  • Leading an inbound marketing team
  • Media relations and partnerships internationally
  • Marketing budgets
  • Copywriting
  • Corporate blogging and building a powerful content hub to improve SEM and increase brand awareness and lead generation
  • Event marketing
  • Coordination and improvement of cooperation between marketing and sales as well as marketing and HR teams
  • Evaluation, testing, and implementation of the marketing software and tools
  • Launch and control of marketing projects and paid campaigns (Adwords, LinkedIn, Facebook)
  • Tracking and reporting on marketing KPIs
  • Direct reporting to VP Marketing

Requirements:

  • At least 5 years of solid experience in B2B Digital Marketing and Advertising in the tech industry
  • Expertise in IT service/ consulting organizations
  • Background in Marketing, PR, and Communications
  • Up-to-date with the latest trends and best practices in Digital Marketing
  • Outstanding communication skills (both written and verbal)
  • Good taste, a sense of aesthetics and a love for a great copy and witty communication
  • People management experience
  • Multitasking
  • Conflict resolution
  • Content writing/editing experience
  • Good knowledge of Google Analytics and SEO processes and tools
  • Familiar with effective tools for Social Media Marketing automation, PR value and sentiments measuring, keywords / SERP tracking, content engagement analysis, etc.

Job type: full time

Location: Vancouver

 

 

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