CONTENT MARKETING EXECUTIVE

We are looking for an experienced, talented B2B content writer that can break complex ideas into words that are easy to understand. As the Content Marketing Specialist, you will oversee the communication and content strategy for the company's  brand, working with our Director of Marketing and international marketing team. You will help us write marketing materials, blog posts, whitepapers, guides, website copy, and social media posts that inspire our customers and help them grow their business. 

Responsibilities:

  • Develop and execute Company content strategy, with a focus on thought leadership and storytelling
  • Research, plan, and write creative and inspirational content that can help us generate inbound leads and improve customer engagement
  • Identify personas for audience segmentation, targeting strategy and content. Deliver segmented and personalized communications experience
  • Write copy for social media that educates and can be shared
  • Assist with writing conversion focused copy for our websites and landing pages
  • Implement on-page SEO best practices
  • Look for guest blogging and link-building opportunities

 Key Success Factors:

  • Increase in blog traffic, email opt-ins and downloads of our PDFs
  • Decrease in the blog bounce rate
  • Increase in engagement on social media platforms

About You:

  • 3+ years of relevant writing experience, preferable with topics related to B2B and tech, journalism experience is a plus
  • Solid researching skills that result in topics that are of interest to our clients
  • Proven experience of copywriting and editing for websites and landing pages
  • SEO experience would be nice to have, including using SEO tools such as Google Analytics, Keyword Planner, Search Console 
  • Comfortable working in a small, close-knit team

Location: Vancouver, BC

Job type: full time

 

How To Apply:

Please send in your resume to careers@digi117.com along with the examples of work that demonstrate your writing abilities. This can be a blog post on Medium, social media posts, a whitepaper or guide. We want to see an example of work that captures your style of writing.

 

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